The Summer Fizz collection brought a playful, seasonal energy to Olay and Secret's summer offering.

 

The design process centered on capturing the feeling of peak summer—bright, refreshing, and effervescent—while maintaining strong brand recognition across shelf and digital touchpoints.

 

The final lineup featured three unique scents across both brands, each with its own vibrant color story. Together, the brands created a cohesive collection that felt fresh and collectible, with fun visuals delivering on scent differentiation and standout summer appeal.