This project marked Olay's first-ever partnership with Universal, celebrating Wicked: For Good through a limited-edition personal care collection.

 

From concept to final artwork, the design process focused on translating the iconic world of Oz into a bold, ownable visual system that felt both magical and authentic to all three brands.

 

The final execution included 2 Olay Body Washes and two Secret Clinical Deodorants dedicated to each of leading ladies of the film, highlighting the personalities of each character, theatrical storytelling, and strong shelf impact.​

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Check out the ad spot here

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